Fengshui Logo Analysis – Coca Cola

Coca Cola has one of the most recognizable logo across different continents and countries around the world.  

Let us look at the history of Coca Cola’s Logo. Originally in 1886, Coca Cola’s logo is a simple serif font 

Coca Cola has its first curvy logo in 1887, created by Frank M Robinson, the bookkeeper of Dr John S Pemberton, creator of the original Coco Cola formula.

This logo and its overall concept has been used consistently for over 130 years. 

What are the Elements within Coca Cola’s logo and how does it help the business?

Coca Cola has 2 colour schemes for their logo. Black words white background and White words with red background.

  • The curvy wavy “C”s is Water element
  • Black words is Water element 
  • White Background is Metal element

The black and white logo is the main company logo of Coco Cola, which represents the company as a whole. The core product of Coca Cola is the beverages they produce, therefore using Water element logo for a beverage company is a winning formula. In the elemental chart, Metal create Water. With a white “Metal” background, the Water elements is being enhanced, making it stronger. 

  • The curvy wavy “C”s is Water element
  • White words is Metal element 
  • Red Background is fire element

The White and Red logo are placed on the packaging of their beverages. Each bottles & cans are supposed to be sold to their customers. Sales & selling are Fire elements. Therefore, each product packed in Red, matches its purpose as Fire elements. At the same time, the beverage has Water elements & Metal elements to support it. With Water element controlling the Fire element, signifies the sales revenue are controlled by the quality of the beverages from the company. As long as the beverage quality is maintained, their sales revenue will be ensured.


The logo of Coca Cola has utilised the different elements and applied it differently depending on the purpose and usage. Using the Red & White colour scheme for their products to increase the sales and the Black & White colour scheme as a core business logo to ensure its foundation as a beverage producer. 

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