Fengshui Logo Analysis – Google

Google has one of the most recognizable logo across different continents and countries around the world. 

The colourful logo has made historical impact on the way we look for information and it has embedded our language with the famous slang: “Google it.” Google started as BackRub back in 1996 and gradually got renamed to Google. By 1997, Google first branding embodiment was launched online. It was a simple Microsoft Word font design but it allows the users to identify the Google system during the early days

By 1998, Larry Page and Sergey Brin decides to officially launched Google and changes its font and go with a green “G”.

However, this logo was short lived and replaced in 1999 with a blue “G”. And eventually settled with the familiar logo we have today.

What are the Elements within Google’s logo and how does it help the business?

Google uses 6 colour schemes for their logo: Blue, Red, Yellow, Green, Grey and White.

  • Blue – Water
  • Red – Fire
  • Yellow – Earth
  • Green – Wood
  • Grey – Metal
  • White – Metal

From the logo and colours of Google, we can determine that Google has all the 5 elementals support within their logo. Making Google a balance logo. They use water elements for both “G” in the logo, Fire element for “O” & “E” and Metal element for their background colours.  

Google’s core business is in online advertising as well as other Google affiliated and partnership websites. At the same time, Google also has one of the largest data centre to service their global customers. In Fengshui, Advertising is Fire elements, Software technology is Water elements and Data Centre is a hybrid of Metal Elements and Fire elements.

From these factors, it is very clear that Google have chosen the right colour elements to support their core business.

If that is so why does Google use Earth and Wood elements?

In Fengshui, we always look at bringing a balance and harmony between each element. The universal law stated that change is the only constant. What goes up will always drop down, accordingly to the law of Physics. Therefore, it is a clever move for Google to add “bridging” elements to harmonize their core elements. (Refer to 5 Elements in Fengshui article)

As the Lunar New Year is coming, the consultants in LOHE Design has created a special Luck report for you in 2021. Get them here.

The Movement of Element Energy

In our first few articles, I mentioned the basic 5 elements and the relationship between each other.

Let us explore the energy of each element. Energy is known as Qi 氣/气 in Chinese. This energy encompasses in all animate, inanimate, formless, with form, object or living life on this planet.

Normally, many people will identify the elements in its physical form known as Five Materials 五材. But the right approach is the movement of the elements.

The Chinese word 五行 means five movement or five ways of movement in reference to the way energy/Qi moves.

The 5 elements define the different movement of energy flow and the characteristics of each energy through the observation of natural phenomenon. The ancient scholars use Wood 木, Fire 火, Earth 土, Metal 金 and Water 水 as representations of the energy. Metal are also sometimes being represent by Wind 风/風.

The energy characteristic of Wood is stretchy, strong and curvy. Like a young plant growing and crawling, while eventually growing a strong tree bark and stand tall in the forest.

The energy characteristic of Fire is a rising upward like the flame and heat moving upwards regardless of which orientation.

The energy characteristic of Earth is acceptance and reproducing. The ground accepts everything that is buried into the ground and it gives life by enabling seeds to germinate into plant.

The energy characteristic of Metal is changing, removing and destructive. It is like how metal is extracted from the ground through varies process of removal of impurities and changing its material content.

The energy characteristic of Water is downward motioning. Like the rain drops falling from the sky and river flowing from the mountain into the sea and ocean.

But tapping into the energy flow which best suits your own element helps to enhance yourself in wealth and health. Therefore, it is very important to find your true birth elements and used the right elements at the right time to unleash your living potential.

Here is LOHE Design, we will craft a design to match and enhanced your birth elements through analyzing your birth date and time.

Fengshui Logo Analysis – Coca Cola

Coca Cola has one of the most recognizable logo across different continents and countries around the world.  

Let us look at the history of Coca Cola’s Logo. Originally in 1886, Coca Cola’s logo is a simple serif font 

Coca Cola has its first curvy logo in 1887, created by Frank M Robinson, the bookkeeper of Dr John S Pemberton, creator of the original Coco Cola formula.

This logo and its overall concept has been used consistently for over 130 years. 

What are the Elements within Coca Cola’s logo and how does it help the business?

Coca Cola has 2 colour schemes for their logo. Black words white background and White words with red background.

  • The curvy wavy “C”s is Water element
  • Black words is Water element 
  • White Background is Metal element

The black and white logo is the main company logo of Coco Cola, which represents the company as a whole. The core product of Coca Cola is the beverages they produce, therefore using Water element logo for a beverage company is a winning formula. In the elemental chart, Metal create Water. With a white “Metal” background, the Water elements is being enhanced, making it stronger. 

  • The curvy wavy “C”s is Water element
  • White words is Metal element 
  • Red Background is fire element

The White and Red logo are placed on the packaging of their beverages. Each bottles & cans are supposed to be sold to their customers. Sales & selling are Fire elements. Therefore, each product packed in Red, matches its purpose as Fire elements. At the same time, the beverage has Water elements & Metal elements to support it. With Water element controlling the Fire element, signifies the sales revenue are controlled by the quality of the beverages from the company. As long as the beverage quality is maintained, their sales revenue will be ensured.


The logo of Coca Cola has utilised the different elements and applied it differently depending on the purpose and usage. Using the Red & White colour scheme for their products to increase the sales and the Black & White colour scheme as a core business logo to ensure its foundation as a beverage producer. 

The 5 Elements in Feng Shui

The 5 Elements or is the basic elements in Fengshui. We look for ways to balance and counter each element to maximise the based element’s potential.

Wood create Fire, Fire create Earth, Earth create Metal, Metal create Water, Water create Wood.

Wood control Earth, Earth control Water, Water control Fire, Fire control Metal, Metal control Wood.

The 5 elements are differentiate into Yin & Yang, or Hard or Soft elements. We will explore that in future post.

What is LOHE Design?

LO comes from Luo Shu 洛书
HE comes from He Tu 河图

He Tu 河图 is known as Yellow River Map. A legendary Dragon horse emerged from the Yellow River, the back of the creature carrying the patterns of the eight trigram (Chinese Hexgram or Ba Gua 八卦)

Luo Shu 洛书 is known as the Nine Hall Diagram. Chinese legends says that a magical Dragon Turtle emerged from the Luo River, carrying the unnatural shapes on it’s shell.

LOHE Design using Feng Shui concept to design and improve Business Branding therefore we pay homage to the core of Feng Shui by using Luo Shu and He Tu.